T1 Pop Up
Shop
EVENT IDENTITY
Event identity, print and digital collateral, for T1’s Pop Up Shop to celebrate League of Legend’s 2022 Worlds Championship. Print included signage for the event, advertisement for T1’s North America Online Shop, and posters for the space. The digital designs were used for social media and event marketing.
ROLE:
Art Direction
Graphic Design
TOOLS:
Adobe Photoshop
Adobe Illustrator
CREDITS:
Event Photography: Peter Chau
Social Media Copy: Jalessa T. Montaque
LOGO:
MOODBOARD:
COLORS:
Once the fonts and theme for the event were finalized, I proceeded to create three sets of 3x3 posters for decorative purposes and event signage. Each set of the 3x3 posters were crafted to showcase the fonts in a distinctive manner, ensuring that each font was utilized uniquely.
To prepare for the event, I designed assets for Twitter and Instagram to advertise the event and announce special guests. I edited the bubble letters into stickers, so I could expand on the playful theme already established by the physical assets. The end result was a cohesive set of social media assets that would generate excitement and intrigue among potential attendees.
DIGITAL
