Draft
Kings
SOCIAL MEDIA DESIGN
I was brought on board by DraftKings to craft distinctive concepts and designs for a diverse range of flagship events in collaboration with prestigious sports organizations such as the NFL, NBA, PGA, and more. Each event presented its unique set of regulations to adhere to, while simultaneously requiring a seamless integration with the DraftKings brand identity.
ROLE:
Art Direction
Graphic Design
TOOLS:
Adobe Photoshop
Adobe Illustrator
THE MASTERS
For the 2023 Masters, my inspiration drew from vintage photos and the traditions of golf. I designed the visual identity to merge classic aesthetics of old money with contemporary elements. The main focus of this collection is the use of captivating typography, reflecting the prestige of The Masters while complying with strict regulations of the PGA. The regulations included the exclusion of player photos except for the winner’s graphics and exchanging the title of ‘The Masters’ for ‘Augusta National Tournament’.
NFL KICKOFF
In designing the NFL Kickoff 2023 campaign, my research centered around the fusion of bold typography and vivid colors, integrated with the DraftKings brand. The design for this year's kickoff is meant to branch away from last season’s NFL graphics to help create a distinct identity for this year.
DK CASINO
DK Casino assigned me with a request for a complete rebranding of their social media templates, encompassing everything from highlighting their significant wins to incorporating gamified graphics. Drawing inspiration from the vibrant and playful aesthetics of neon signs, I integrated these elements into both the typography and assets, creating a fresh and engaging visual identity for DK Casino's online presence.
